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Tuesday, April 10, 2012

Pinay designer Happy Andrada wins intl award in Miami


Young Philippine-based designer Happy Andrada was named "Emerging Designer of the Year" in the 2012 Miami Beach International Fashion Week (MBIFW) in the United States.


Happy, the first Filipina to receive this recognition, bested hundreds of participants from all over the world. 


She is a co-owner of F*ART Fashion ART, a one-of-a-kind boutique that displays both her ready-to-wear line and made-to-measure outfits.


Happy told GMA News Online: “I am very grateful for this recognition. It inspires me to continue making clothes that bring out my best as a designer and at the same time bring pride to the Philippines.”


She added that she "will be representing the Philippines in the Toronto Arts and Fashion Week on April 27, 2012 and in December, at Korea’s Fashion Art Biennale.” 


As the MBIFW’s Emerging Designer, Happy won a cash prize and a mentoring session with Mercedez Gonzales, president of the Global Purchasing Group, a company that implements retail strategies for merchants and new designers.


Unique, modern style


Happy took up Fashion Designing at the Lasalle College International.


She also studied at the London College of Fashion and Central Saint Martins in London in the United Kingdom. 


Happy is known for her unique work details, specialized craftsmanship, and modern style.


For the MBIFW competition in March, Happy had to meet the following contest requirements:
designer must be a graduate of an accredited fashion college from anywhere in the world;
designer must have been in business for a minimum of one year but less than five years and must have a minimum of two collections per year;
designer must produce at least a 10-piece collection for the MBIFW competition, and
designer must be selling garments in at least one store.


Venue for talented designers


The MBIFW is the longest standing fashion event in Miami.


It received worldwide recognition for showcasing the best fashion from around the world.


The fashion event features eminent designers, celebrities, and musicians from nearly every continent.


MBIFW has a reputation for introducing American buyers and consumers to up-and-coming designers from around the world who have gone on to illustrious careers in the US.


On the MBIFW website, Beth Sobol, MBIFW President, said: "Over the years, discovering the world's best emerging designers has been a wonderful and exciting experience."


"By creating the international platform through MBIFW that allows these designers to be seen by the entire world, we have been able to launch their careers to the next level, we continually seek to discover the best of the best from every corner of the globe," she added.

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