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Saturday, June 30, 2012

OFW guide: Think before you click and post on social media sites

Few people realize that what they post on social media sites such as Facebook and Twitter can make or break them.
 
Although Facebook CEO Mark Zuckerberg said that Facebook's mission  was to make "the world more open and connected," there are still limits on what people must share, the news site Huffington Post said.
 
What people post on social media sites can be viewed by employers, stalkers, insurance companies, and others whom they did not necessarily want to share the information with.
 
Huffington Post said some of the things people must avoid sharing on social media sites are personal information and even trip schedules.
 
Birthdates, addresses, and children’s names can be used by scammers for malicious purposes including identity theft.

On the other hand, it said posting trip schedules was like a “rob me” invitation to burglars.
 
Social Media in the workplace
 
Posting something inappropriate or scandalous can cost a person his or her job.
 
According to a report of  the news site The Poc, improper posting, ranting, and reduced employee productivity are some of the pressing concerns that come along with irresponsible use of social media.

It noted that most companies nowadays allow their employees to access social media sites while some restrict access.
 
The Poc listed some simple tips to go by when using social media:

  •     Respect company policy.
  •     Think twice before posting.
  •     Be responsible for your productivity.
  •     Don’t write what you don’t want to be published.


Top 2011 Social Media Blunders
 
Meanwhile, a report of the news site Inc. said an insensitive or inaccurate post could travel the globe faster than anyone could type an apology.
 
It cited some of the top social media blunders of 2011:
 
(1) Insensitive comment on the deadly tsunami in Japan
 
Nearly everyone around the world was devastated when a tsunami triggered by a massive earthquake ravaged Japan in March 2011.

At that time, Gilbert Gottfried, spokesperson of the company Aflac, said on Twitter:  “Japan called me. They said ‘maybe those jokes are a hit in the U.S., but over here, they’re all sinking.”
 
Aflac, which had a large branch in Japan donated to the International Red Cross and fired Gottfried.
 
 
(2) Uproar over Kenneth Cole's tweet
 
In the heat of the violence in February 2011 in Egypt, designer Kenneth Cole thought of making the best of the situation by promoting his brand.
 
“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC.” Cole apologized after receiving negative feedback.
 
(3) US lawmaker’s 'almost-naked' private photos
 
Anthony Weiner was a respected Congressman but everything changed when almost-naked photos of him circulated on social media.

Pressured by various sectors, Weiner resigned a month after admitting that the photos were hacked from his social media account.

(4) Steve Jobs, dead or alive?
 
In September last year, Columbia Broadcasting System made one of its biggest news report blunders.
 
CBS’s ‘What’s Trending’ Twitter web show tweeted: “Reports say that Steve Jobs has passed away. Stay tuned for more updates.”
 
The late Jobs, Apple pioneer and mastermind, was still alive at the time of posting.

The tweet was pulled out a minute after it got posted.
 
Shira Lazar, host of the show apologized for “inaccuracy” and blamed a junior staffer for the mishap but CBS decided to sever ties with the web show, saying it had no newsgathering ties with CBS. - VVP, GMA News

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